Shimon's Express
on RushHour.
From a Linden, New Jersey yard, Shimon's Express runs airport logistics, ocean freight, FTL and LTL, coast-to-coast trucking, Israel imports, and storage — dispatched, documented and invoiced on one platform. This is what order-to-cash on RushHour looks like.


At a glance
Asset-based freight operator running multiple service lines from a New Jersey hub. FTL trucks, LTL pickup and delivery, ocean and air freight forwarding, plus storage between legs — with every order, document and invoice kept on RushHour.
What runs on one platform
The end-to-end workflow
Every service line. One operations platform.
Coast-to-coast trucking
FTL & LTL freight, dispatched from one board
Full truckload and less-than-truckload moves coordinated in one dashboard, with live order editing and route changes after dispatch. Customers follow their own orders through the customer portal.
- Live route editing after dispatch
- Customer portal tracking (login required)
- FTL + LTL on one screen

Airport & ocean freight
Forwarding jobs sit next to the trucking orders
Airport and ocean forwarding jobs are recorded as orders alongside the trucking work, so the paperwork and the invoice for a move live in one place instead of in a separate system.
- Air & ocean forwarding orders
- All stops on one order record
- Shipping documents attached to the order

Shipping from Israel
Import lanes run as one order record
Israel-to-US moves run as one order record: the BOL is generated from it, import paperwork is attached to it, and the final-mile stops sit on the same order. Nothing gets re-keyed between the forwarding side and the trucking side.
- BOL generated from the order
- Import paperwork attached to the order
- Pickup and final-mile stops on one order

Storage between legs
Freight in storage stays on its order
Freight held between legs is tracked against the order it belongs to, with placed and withdrawn timestamps per item — and the customer portal shows customers the shipments those items belong to.
- Warehouses and hubs as route stops
- Stored items shown on their order
- Customer self-service portal

Billing & accounting
POD captured → order closed → invoice created → payment recorded
The driver captures POD in the mobile app, a dispatcher closes the order and RushHour creates the invoice from it in one step, and the card on file is charged through Cardknox — with the payment recorded against the invoice.
- Close the order, invoice created from it
- Card payments through Cardknox
- QuickBooks Online export for invoices, payments and customers

“RushHour has simplified all our operations. From creating orders, to invoicing, to dispatching, to payment solutions. It's truly the best tool for any logistics company looking to up their game.”
Shimon Horowitz
CEO, Shimon's Express
Why this story matters
Shimon's Express runs the kind of mixed freight operation that punishes patchwork software — multiple service lines, freight that changes hands between modes, customers who want to check their own shipments, and a money flow that can't afford to slip. Keeping the order, its documents and its invoice in one system is what makes that workable.
It's also how we built RushHour: shaped by real operators with real margins on the line, not abstract enterprise software theory.
Run your own operation through RushHour.
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