Shimon's Express
on RushHour.
From a Linden, New Jersey yard, Shimon's Express runs airport logistics, ocean freight, FTL and LTL, coast-to-coast trucking, Israel imports, and warehousing — all on one operations platform. This is what end-to-end on RushHour looks like.


At a glance
Asset-based freight operator running multiple service lines from a New Jersey hub. Mixed fleet of FTL trucks, LTL pickup and delivery, ocean and air freight forwarding, plus warehousing — coordinated end-to-end on RushHour.
What the platform replaces
The end-to-end workflow
Every service line. One operations platform.
Coast-to-coast trucking
FTL & LTL freight, dispatched and live-tracked
Full truckload and less-than-truckload moves coordinated in one dashboard. Live order editing, route changes after dispatch, and a customer tracking link for every load.
- Live route editing after dispatch
- Customer tracking links
- FTL + LTL on one screen

Airport & ocean freight
Forwarding orders flow through the same system
Airport logistics and ocean freight forwarding live next to the trucking orders — so handoffs between modes are tracked, billed, and reconciled in one place.
- Air & ocean forwarding orders
- Mode-to-mode handoffs tracked
- Customs docs attached

Shipping from Israel
International lanes with full document flow
Israel-to-US lane managed inside RushHour: BOL, customs documents, and final-mile delivery all linked to the same order record. No re-keying between forwarder and trucker.
- BOL & blind shipments
- Customs docs attached to the order
- Final-mile linked automatically

Warehouse services
Inbound, storage, and outbound — same platform
Warehouse receipts, inventory by client, and outbound dispatch all linked. Customer self-service portal shows them their inventory and shipments without a phone call.
- Inbound + outbound dispatch
- Per-client inventory views
- Customer self-service portal

Billing & accounting
POD captured → invoice → card charged → QuickBooks
When a driver captures POD, RushHour generates the invoice, charges the card on file, and pushes the journal entry to QuickBooks overnight. Cash cycle measured in days, not months.
- Auto invoicing on POD
- Card-on-file charging
- Overnight QuickBooks sync

“RushHour has simplified all our operations. From creating orders, to invoicing, to dispatching, to payment solutions. It's truly the best tool for any logistics company looking to up their game.”
Shimon Horowitz
CEO, Shimon's Express
Why this story matters
Shimon's Express runs the kind of mixed freight operation that punishes patchwork software — multiple service lines, mode-to-mode handoffs, customers who want self-service tracking, and a money flow that can't afford to slip. Running it all in one platform is what makes the model work.
It's also how we built RushHour: shaped by real operators with real margins on the line, not abstract enterprise software theory.
Run your own operation through RushHour.
Bring us your real workflow — we'll show you a fleet just like yours running end-to-end in 15 minutes.